Most of the online users that see a company’s fan page on Facebook judges its credibility by its page liking (specially if the company is selling online). Most of the time we look at a company’s page and say “Hey, this company has only 1000 likes, I don’t think I will buy anything from it because not many people like it”. But do you know that recently Burger King Norway has offered a free burger to their existing fans to not join their page and they ended up giving away 1,000 burgers and having only 8,000 fans but guess what, they called it a SUCCESS. Why? Because those remained their fans were their loyal customers, this boosted up their page interactivity between the company and the fans.